ARUPJYOTI NATH — AI MARKETING ARCHITECT

Engineer by training.
CMO by experience.
AI builder by choice.

I started as an electrical engineer, ran $250K/month ad budgets as CMO, built an AI marketing platform, and now architect agentic AI systems that solve real business problems. That combination is rare — and this site is the proof.

10+
Years B2B marketing experience
$250K
Monthly ad budgets managed
24%
Free-to-paid PLG conversion rate
21
Live AI tools built and deployed
60%
Deployment time reduction at Zymbyo
35%
Cost per deal reduction — 417 Auto
Under the Hood
How is this different from just using Claude?
A question worth answering directly.
🤖 Generic AI (Claude.ai)
You figure out what to ask
Output varies by how well you prompt
No marketing domain expertise baked in
Conversational — needs editing before use
No connection to real-time data
Blank slate — no business context
⚡ Arup's AI Tools
Describe your problem — tool selects itself
Consistent structured output every time
20+ years of marketing expertise in every prompt
Immediately usable — formatted for business
3 tools fetch live web data before answering
Industry and role context built into every tool
💡
The best analogy
Claude is the world's smartest person. These tools are that same person after 20 years as a senior marketing consultant — who knows exactly what questions to ask, interprets the answers through a commercial lens, and always delivers output your team can act on immediately. Same intelligence. Completely different application.
1
You describe your problem in plain English
2
Expert prompt logic structures the request with domain knowledge
3
Live data fetched for 3 tools — real benchmarks, real results
4
Structured output your team can use immediately
Expertise
Three layers most candidates only have one of
Engineering rigour. Commercial marketing depth. AI implementation capability. All three — verified.
01
Engineering Foundation
Electrical Engineering degree + Data Science co-op + Business Process Modeling. I think in systems, root causes, and architectures — not just outputs.
NIT Silchar · University of Ottawa · Service Canada · Healthcare AI
02
Commercial Marketing Mastery
10+ years running real campaigns with real accountability. $250K/month budgets. 35% cost reductions. 40–170% conversion improvements. Forecasting models. Executive dashboards.
Google · Schneider Electric · 417 Automotive · Quizworks
03
AI Implementation Architecture
Built Zymbyo.ai from scratch as CMO + CPO. Architected agentic RAG systems. Deployed 21 live AI tools. Integrated Claude, ChatGPT, n8n, Make, Zapier, custom APIs at scale.
Zymbyo.ai · arupportfolio.online · Claude API · Serverless
🎯
Paid Media & SEM
Google Ads, Meta, LinkedIn, Microsoft Ads — keyword strategy, bid management, audience segmentation, budget pacing
📊
Analytics & Forecasting
GA4, GTM, Looker Studio, attribution modeling, CPL/CVR/CAC forecasting, variance analysis, pipeline reporting
🤖
AI & Automation
Agentic RAG, Claude API, ChatGPT, n8n, Make, Zapier, serverless functions, prompt engineering
🔄
CRO & Experimentation
A/B testing, multivariate testing, landing page optimization, form optimization, session-to-lead CVR improvement
🔗
CRM & MarTech
HubSpot, Salesforce, Mailchimp, API integrations, marketing automation workflows, RevOps collaboration
How I work
From strategy to live system
DIAGNOSE
Identify where AI creates the highest business value — using marketing and commercial judgment, not just technical instinct
ARCHITECT
Design the system — which tools connect, what data flows where, and what gets automated vs stays human
IMPLEMENT
Build and deploy — connecting CRM, AI models, automation platforms, and marketing tools into a working system
MEASURE
Close the loop with ROI metrics, performance dashboards, and reporting that justifies the investment to leadership
Live Demos
AI tools — try them now
Every tool is powered by Claude AI. Real implementations — not mockups. Choose how you want to explore:
🎯
Find by challenge
Tell me what problem your team is facing — I'll show the most relevant tool instantly
→ For HR and non-technical visitors
🔧
Browse by capability
Explore all 21 tools organized by marketing and AI discipline
→ For hiring managers and technical leads
Hiring for a specific role? Start here:
What is your team's biggest challenge right now?
Proven Impact
Real work. Real results. Real numbers.
10+ years of campaigns, platforms, and AI systems — with outcomes you can verify.
★ Featured — Zymbyo.ai — Chief Marketing & Product Officer
PLG motion: 29 free clients → 7 paid → 24% conversion rate
Designed and ran a product-led growth initiative — offered 6 months of free access to Zymbyo's analytics dashboard ($399/month value) as a zero-touch acquisition channel across the US and Canadian market. No outbound sales. Product had to earn every conversion.
Free clients acquired: 29 (US + Canada, 2023)
Converted to paid: 7 clients within 3–6 months
Free-to-paid rate: 24% vs 2–5% industry avg
Sales outreach: zero — product sold itself
Zymbyo.ai — AI Platform Build
Built AI marketing automation platform from scratch as CMO + CPO
Architected Zymbyo.ai's full AI platform — LLM-powered predictive analytics, audience segmentation, agentic campaign workflows, and automated reporting — integrating Claude, ChatGPT, Zapier, and custom APIs from zero to production.
Conversion improvement: 40%+
Deployment time: reduced 60%
Stack: Claude + ChatGPT + Zapier + APIs
Role: CMO + Product Officer — full build
417 Automotive Group — Digital Marketing Manager
$250K/month paid media — 35% cost per deal reduction
Owned full-funnel paid media for automotive financing. Built custom reporting dashboards, structured landing page experiments with defined success criteria, and made proactive channel-mix recommendations before issues escalated.
Cost per deal: reduced 35%
Monthly budget: $100K–$250K managed
Stack: GA4 + GTM + HubSpot + Google Ads
Channels: Search + social + retargeting
Schneider Electric — E-Commerce Analyst
Virtual trade show: 18% YoY growth over physical event
Led digital experience creation and managed a national virtual trade show for Schneider Electric Canada. Built executive reporting dashboards for Canadian and global e-commerce leadership.
YoY growth: 18% over prior physical event
Tools: GA + Matomo + SEMrush
Scope: National + global reporting
Deliverable: Executive dashboards + CRO recs
Regalix / Google — Business Analyst
40–170% campaign conversion improvements
Managed Google Analytics accounts and advised clients on SEO and PPC strategy through performance data analysis for Google's third-party vendor program across multiple industries.
Conversion rate: 40% to 170% improvement
Revenue impact: +10% average sales revenue
Vendor: Google third-party program
Stack: Google Analytics + SEO + PPC
Quizworks — B2B SaaS Startup
62% paid traffic growth + 57% sales lead increase
Scaled a B2B SaaS sales effectiveness product from near zero through full-funnel demand generation experiments across paid, organic, inbound, and social channels.
Paid traffic: +62%
Sales leads: +57%
Stage: 0-to-1 growth build
Channels: PPC + SEO + inbound + social
About
The unusual road that made this possible
Most people in this space came from one direction. I came from three.
Arupjyoti Nath
Arupjyoti Nath
AI-Driven Marketing Leader
Burlington, Ontario · Open to remote

I started as an electrical engineer at NIT Silchar in India — which means I have always thought in systems, circuits, and root causes. That engineering mindset never left me, even as my career moved into entirely different territory.

After crossing into business analysis at Google and earning a Master's in Electronics Business Technology at the University of Ottawa, I spent a decade running performance marketing at real scale — managing $100K to $250K monthly ad budgets at 417 Automotive, building reporting frameworks at Schneider Electric, and growing paid traffic by 62% at an early-stage B2B SaaS startup.

At Zymbyo, I became Chief Marketing and Product Officer and designed a product-led growth motion that acquired 29 clients across the US and Canada — 7 converted to paid services within 3–6 months through product value alone, no outbound sales. I also built Zymbyo.ai's AI automation platform from scratch, reducing deployment time by 60% and improving conversions by 40%+.

This portfolio is the next proof. Twenty-one live AI tools, an agentic RAG system that automatically selects and chains tools based on your problem, secure serverless architecture, and GTM analytics tracking every interaction. Built in a weekend for under $20. Not because the cost matters — but because the speed of execution does.

I do not just implement AI. I understand why each tool matters commercially, how to architect it technically, and how to prove it worked. That combination — engineer, CMO, AI builder — is rare. This site exists to show you exactly what it looks like in practice.

AI & Automation
Claude API ChatGPT Agentic RAG n8n Make Zapier Prompt Engineering Serverless Functions
Paid Media & CRO
Google Ads Meta Ads LinkedIn Ads Microsoft Ads A/B Testing Landing Page CRO Bid Management
Analytics & Data
GA4 GTM Looker Studio Tableau SEMrush Attribution Modeling Forecasting
CRM & MarTech
HubSpot Salesforce Mailchimp Vercel APIs Technical SEO
Education
M.Sc Electronics Business Technology — Ottawa B.Eng Electrical Engineering — NIT Silchar
Get in touch
Let's talk
Open to AI Product Marketing, AI Solutions Implementation, Marketing Technology, and AI Strategy roles. Burlington, Ontario — open to remote and hybrid.
Phone
+1-343-988-2075
Portfolio
arupportfolio.online
🤖
Arup's AI Consultant
Agentic RAG — powered by Claude