Arupjyoti Nath

Marketing leader who builds the AI systems inside it. Ten years of campaigns, budgets, and teams — the last few years using AI to make all of it work better.

Started in engineering. Ended up in marketing. Now building AI into the gap between the two.

Based in Burlington, Ontario. Open to senior marketing, AI operations, and marketing technology roles.

Capabilities

How the background fits together.

How I work

From diagnosis to live system — every time.

Real work

Ten years of marketing roles. Here's what that produced.

Before AI agents

The instinct came before the tools.

In 2022, before AI agents existed, the same problem needed solving — route the right lead to the right person, automatically, with no manual reporting. Built in Parabola. The logic is the same. The technology caught up.

Flow 1 — Lead Segmentation Pipeline

Flow 2 — Databox KPI Pipeline

AI Agents

These agents do the work. They don't just tell you what to do.

The best sign that an agent is working well is that the person using it doesn't think about it.

Live demos

21 AI marketing tools — built and running live.

Choose how you want to explore:

How I Build

I build the governance layer in before anything else.

Regulated Environment

Six years of marketing under compliance constraints.

Here's what that actually looks like.

Live Tool

AI Workflow Diagnostic.

Pick the thing that slows your team down most. I'll tell you what an AI workflow would look like for it — including the governance layer if you're in a regulated environment.

Thinking

Why I build confidence gates into every AI workflow.

The one thing that determines whether a team actually uses AI — or quietly stops.

Credentials

Certifications & continuous learning.

Completed in 2025 and 2026.

Background

Arupjyoti Nath
AI-Driven Marketing Leader
Burlington, Ontario
Open to remote & hybrid

The career followed the instinct, not the other way around.

I started in electrical engineering, which meant I spent years learning how to think about why things break before I ever thought about how to sell anything. It turned out that instinct — trace the problem to its source, don't patch the symptom — was more transferable than I expected.

After a Master's in Electronics Business Technology at the University of Ottawa and some early roles in analytics and campaign work, I spent a decade in marketing where the results were actually my responsibility. Paid media at 417 Automotive — where the cost per deal dropped 35%. Analytics and reporting at Schneider Electric. Demand generation at an early-stage SaaS startup where paid traffic grew 62% and sales leads followed at 57%. None of it was advisory work.

At Zymbyo, I was CMO and CPO at the same time — which meant owning the marketing function, the product roadmap, a team of five, and 15+ client accounts simultaneously. I built a product-led growth motion that acquired 29 clients across the US and Canada through product value alone — no outbound sales — and 7 of them converted to paid within six months. That's a 24% free-to-paid rate against a 2–5% industry average. I also built Zymbyo's AI platform from scratch — from the first integration to a production system with 21 live tools, 6 agent architectures, and 1 fully deployed production agent.

The team-building side mattered as much as the results. At Zymbyo, that meant recruiting into a startup with no inherited playbook — setting direction, maintaining accountability, and keeping a lean team productive under real pressure. At 417 Automotive and Schneider Electric, it meant working across functions and reporting to senior leadership where the work either spoke for itself or it didn't.

If you're building a marketing function that needs to outperform — let's talk.

I'm looking for a role where commercial accountability, AI implementation, and team-building sit in the same seat — and where the work is measured by what it produces, not what it resembles. Burlington, Ontario. Open to remote and hybrid.